Taylor Swift’s appearance at the Kansas City Chiefs’ game, where she watched Travis Kelce play, caused a significant spike in jersey sales for the All-Pro tight-end. According to Fanatics, Kelce became one of the top 5 selling NFL players on that Sunday, with a nearly 400 percent increase in sales across various Fanatics network sites, including NFLShop.com.
Swift was seen at the game alongside Kelce’s mother, Donna Kelce, in a glass-enclosed suite. While Kelce did not comment on the matter, speculation about a possible connection between the pop star and the football player has been circulating.
This buzz reached even the Kansas City locker room and coach Andy Reid, who playfully joked about his role in setting them up. Kelce had previously expressed his desire to meet Swift during one of her tour stops, and he eventually invited her to watch him play.
Swift is currently on a break from her Eras Tour, which resumes in November. The NFL even updated its Twitter bio to “NFL (Taylor’s Version)” with a photo of Swift and Donna Kelce watching the game.