Realme has once again embraced the concept of co-branded, special edition phones, and their latest collaboration takes the form of the Realme 10 Pro 5G Coca-Cola Edition. This exclusive phone is set to launch in India today, and it’s exactly what it sounds like—a midrange device adorned with eye-catching Coca-Cola branding.
True to Realme’s style, the Coca-Cola theme is present throughout the phone, from its packaging to the user interface. As an example, there’s a camera mode that mimics the sound of a Coke can opening when the shutter is pressed. It’s a playful touch that sets it apart from other phones, like the green iPhone. The phone itself prominently features the iconic Coca-Cola logo, along with design elements such as red rings around the camera lenses. The customized interface extends to a specially designed lock screen, charging animation, and matching app icons.
Beneath the surface, however, the Realme 10 Pro 5G Coca-Cola Edition remains a standard midrange phone in terms of specifications. It shares the same hardware as the regular Realme 10 Pro (dubbed the “Realme 10 Pro Coke Zero” in jest), sporting a Snapdragon 695 5G chipset, a 6.7-inch 1080p display with a 120Hz refresh rate, and a 108-megapixel primary camera.
Realme’s promotional materials emphasize the phone’s youthful and fun nature, featuring images of young people enjoying themselves with their Coca-Cola beverages and branded phones. While this appeals to a specific audience, it remains to be seen whether this special edition will end up as a collectible item on dusty shelves rather than being used by the youth. Furthermore, availability might be limited, as the Coca-Cola edition Realme 10 Pro will only be released in select markets.